I haven’t written an editorial piece in a while so I decided to fire up the old keyboard and write one. I did not attend this year’s National Quartet Convention (NQC) in Pigeon Forge, TN, but I had several friends who attended. One subject that I wanted to bring up is one that has really puzzled me for some time, the $20 cd. I had asked a friend if he purchased a certain cd that had been receiving some hype. He replied that he did purchase the cd but mentioned he paid $20 for it. Now, we fans know that the standard cd price is $15, and it’s been $15 since cd’s first came on to the marketplace in the 1980’s.
I also know, as someone who has made several recordings in the studio, that there is a great cost involved in recording a cd. Everything from paying for studio musicians/leasing sound tracks, studio time, songwriter royalties, duplication, photography, graphic design and endless other things that come with recording and releasing a project, can amount thousands of dollars being spent. However, I consider $20 a steep price for a cd that is in a cardboard sleeve that probably cost $2.00 or less to manufacture.
When everyone else at an event like NQC is selling cd’s at the standard $15 and you’re charging $20, it tells me that you’re desperate to make as much money as possible. It’s the equivalent of price gouging, trying to get the maximum amount of money out of people while you have them in front of you. Maybe that works with a majority of our crowd who don’t know any better or don’t care, but there is a segment of fans that will not spend their $20 on a cd when they know they could buy it through at digital music service, like iTunes, or at their Christian bookstore for less.
Do we want to support groups by purchasing their product through them? Yes, but nobody wants to feel like they’ve been ripped off when they see the exact same cd for 5-10 dollars less elsewhere. As bad as I would like to have the liner notes to see who wrote the songs, who played on the tracks and other pertinent information, I would also not like to be wasteful with my money. You don’t have to agree, It’s Just My Opinion.